Breaking the Gallery Dependency – Tell Us How You Achieved It

Over the years visual artists have been lulled into believing that the only way to sell their art was through art galleries. But it ain’t necessarily so.  In recent years creative artists (and the operative term here is “creative”) have elaborated new ways of selling their work, at the margin of the Gallery Experience (see above). This site was created in January of 2008 with the objective of gathering information from artists who have experience marketing their work in creative alternate ways, and sharing it with their colleagues.

So let’s begin. This is an audience participation site. To the right of this column is a list of pages, each one dedicated to a different alternate art marketing strategy. We want you to feel free to click on the one (or more than one) which you have used  and tell all of us about your experience. Where did you get the idea?. How did you get started? How did it work? Did you do it alone or with other artists? What would you do differently if you had it to do over? What would you recommend? What would you recommend against?

We want to hear your success stories, your false starts, your resounding failures. We firmly believe that there is a great deal to be learned from failure. So don’t be shy, and don’t worry about space limitations. We want to hear the full story. We want to be educated, fascinated, inspired. So click on your favorite strategy now, and write your story in the comment box. We’re anxious to read it.

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